Marketing
Course objectives:
-
Identify and
appreciate the objectives and functions of developing a
marketing orientation
-
Investigate and
explain the reasons for, and use of, market research for
business decisions
-
Identify the
importance of understanding buyer behavior and new target
segments
-
Explain and
demonstrate the strategic implications and applications of the
marketing planning process
-
Explain and apply
marketing mix applications for a product or service
This is one of the 5
courses that make up the Cambridge International Diploma in
business.
If you are
interested in taking the Marketing course on its own to qualify
for a CIE certificate in this course, please view course details
below:
Certificate
course start date:
March 28, 2011
Duration: 6 weeks
Examination Period: May 2011
Business Organisation and Environment Fee: $1150
One time registration fee: $250
One time material Fee: $325
